On those days, engineers were free to go back and modify or improve existing features in the product. The Photoshop team undertook an initiative to specify certain days in the software development schedule called JDI days or "Just Do It" days. Engineers are then assigned to implement those features, systematically completing one and moving to the next. Normally, new features are carefully planned and agreed upon by various team members. Perhaps more importantly, with the rich toolset that we already have in place, companies like Adobe have turned towards modernizing their software code and improving upon their existing tools and features to make them better.Ī good example of the above is the JDI initiative that was started by the Photoshop team a few years back. Today's business model has changed, and huge feature-laden releases every couple of years have been replaced with more frequent releases that are smaller and more focused. I still recall attending the PageMaker 5 launch event, where, to a packed theater in NYC, Aldus proudly unveiled the new toolbox featuring a Rotate tool. Back in the day, upgrades were packed with numerous features and were launched with fanfare and huge marketing events. We're all familiar with software upgrades.
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